In conjunction with Pepsi, our brand had the privilege to surprise River Blank, a 10-year-old Bengals “superfan,” with tickets to the big game to see his favorite team play.
We didn’t think that should go unnoticed. All of us, in different ways, put in a lot of work this post-season to support our team.
We felt that, win or lose, we still needed to celebrate the Bengals, our customers, and our franchisees. Our Gold Star locations offered a final Who Dey Ways BOGO of a free regular or super 3-, 4- or 5-Way with the purchase of any regular or super 3-, 4- or 5-Way. Free refills or not, it’s a form of free advertising for Gold Star and our franchise locations.Įven though things didn’t go in our favor during the final face-off, we still wanted to honor our partners and their renowned season. Furthermore, there is a long-term marketing and branding effect of these commemorative cups being used in our guests’ everyday lives. The free refills accounted for increased guest counts which is always our goal in creating these types of promotions. This promotion was especially important for our franchisees. Those who were lucky enough to score one enjoyed free Pepsi refills for the entire month of February. Customers that purchased one of our legendary Coney Crates (10 delicious Gold Star Cheese Coneys) for just $20.22 also had the chance to snag a tumbler cup. All postseason, Gold Star ran a commemorative tumbler cup promotion. We kept the promotion in play into the postseason as a good luck charm for our team and to also keep customers excited and engaged with our franchise locations. Historically, we’ve seen this promotion do incredibly well, but with the Bengals’ remarkable season, it was all the more popular. Whenever the Bengals won, guests could come to one of our franchise locations and take advantage of our BOGO offer: buy one, get one free 3-, 4-, or 5-Way of any size. With impeccable timing and strong strategic vision, we were successful in leveraging our partnership to help increase traffic to our location both during the regular and postseason.ĭuring the regular season, we promoted our “Who Dey Way” deal. We knew we had an incredible opportunity to strengthen our brand’s positioning through our partnership with the Bengals. In fact, the whole state of Ohio was electric with anticipation of the final face-off for the season. As the official chili sponsor of the Cincinnati Bengals, you can imagine our employees’ excitement. At the beginning of 2022, the Cincinnati Bengals made history when they tackled their way to the big game for the first time in 30 years.
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